- calendar_today September 2, 2025
Apple has found a surprisingly effective way to resist President Donald Trump’s trade war: Cater to his ego. On Wednesday, Trump announced Apple would be exempted from a new 100 percent tariff on semiconductors that the company would otherwise face. That tariff would have led to much higher prices on iPhones around the world. Reuters reported that Apple’s exemption, as well as a pledge to make an extra $100 billion in U.S. investments, were made on the same day that Apple’s CEO, Tim Cook, delivered a personalized statue to Trump.
Cook told reporters the statue, which is a huge glass circle cut into the shape of an Apple logo, was made by Corning, an Apple partner that makes specialty glass for iPhones. The circle was cut by a former corporal in the U.S. Marine Corps who now works for Apple. It came from Utah and was mounted on a 24-karat gold base, engraved with Trump’s name. Cook, according to the report, wrote a “Made in America” message and signed it himself.
The “Made in America” gift was clearly an appeal to Trump’s vanity. The president has long pressured companies to make more products at home, and the symbolic overture, presented in the Oval Office on Wednesday, seems to have hit its mark. Trump tweeted that Apple, along with any company that builds a plant in the U.S., would face “no charge” when tariffs on semiconductors officially take effect. It’s a major win for Apple, which for months has been a public target of Trump’s pressure on the location of its supply chain.
Wednesday’s announcement is the latest chapter in a tumultuous spring for Apple and Trump. Trump had long used Twitter to urge Apple to move its supply chain out of China and into the U.S. But when that didn’t happen, Trump, in March, publicly rebuked Apple for moving “only a tiny fraction” of iPhone production to India. “If I win the election, we will really change things for Apple, which has been moving to India so fast,” Trump said at the time. He followed that in April with a prediction that his trade policies would bring “Made in America” iPhones. By May, his tone had turned openly hostile, with Trump, while en route to the Middle East, calling a reporter from Reuters to complain about his “little problem with Tim Cook.”
The New York Times reported Trump later told Cook, “We are treating you really good, we put up with all the plants you built in China for years. We are not interested in you building in India.”
Analysts have long pointed out that producing iPhones in the U.S. would be a massive project that would take years and may not be possible. Trump’s team didn’t let that stand in the way of the messaging, and Commerce Secretary Howard Lutnick even suggested that Apple was at work on “robotic arms” to take the place of China’s human precision workers.
Cook seems to have defused Trump’s more extreme language, at least for the moment. As the president talked about Apple on Wednesday, he switched from threatening tariffs if Apple’s assembly lines weren’t in the U.S. to praising Apple for its “significant step toward the ultimate goal of ensuring that iPhones sold in America also are made in America.” He has backed away, for now, from insisting on immediate action.
Cook did confirm on Wednesday that some iPhone parts, like semiconductors, glass, and Face ID modules, are made in the U.S., but he gave no timetable for when assembly of the device itself would move to the U.S., saying, instead, that it would remain in China “for a while.”
This is all old hat for Apple. In Trump’s first term, Cook and Trump developed a sort of love-hate relationship in which Cook often flattered the president with promises of investment but also deftly avoided some of his demands. In 2017, Trump announced that Apple would build three “big, beautiful” plants in the U.S. One was built, but it was for manufacturing face masks. A year later, Trump visited a facility in Texas that he claimed would be making iPhones. Apple put that plant to work making MacBook Pros instead. And while Trump claimed credit for both, the promised iPhones are nowhere to be seen.
Apple’s $600 billion U.S. investment commitment is also, for the moment, just a pledge. Cook has been making similar pledges to spend billions in the U.S. for years now, even before Trump entered the White House. The company has, in the past, already met similar promises and continued to spend the same amount. “The amount of money the company has budgeted to invest is Apple’s standard,” a source told Reuters. “It was pledged by Biden, by Trump, and now again.”
Analysts have also said that Apple, which as recently as June said it would be more aggressive in bringing production back to the U.S., could see its production costs triple if it tried to move all production there. So while Trump has talked about retroactive tariffs on companies that don’t meet new pledges, Apple seems to be planning to continue with the investment plans it had long before the president entered the White House and keep its iPhone assembly outside the U.S. That calculus on tariffs hasn’t changed, but Trump seems to have decided not to push on the issue, at least for now.





